The AVA Annual Conference is the nation’s premier veterinary event, covering all fields of veterinary science and in 2017 brought together over 920 veterinary professionals and 115 exhibitors.

We hope you will join us for the 2018 AVA Annual Conference in Brisbane, 13-18 May.    
Visit conference.ava.com.au to register.    To download a pdf file of the entire program click here.
Tuesday, May 15 • 2:30pm - 3:30pm
A vet confesses: Why my pets aren’t vaccinated or wormed …A vet becomes a customer and it all goes badly wrong

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Most of us working in the animal care profession have pets and horses ourselves. Yet I wouldn't mind betting that, like me, many of you don't follow the frequency of vaccination and worming that we tell our clients to adhere to. In our busy lives it's all too easy to overlook when boosters are due, but for me it's more than this - a growing body of research and informed voices questioning whether annual vaccination is required as standard have made me think twice. Owners and smallholders are better informed today than they ever have been. Rightly or wrongly, they'll access all kinds of forums and data online that may lead them to question our recommendations. By toeing the vaccination and worming party line I believe we could actually be damaging our credibility. Controversial, but true. By not providing the customer experience based on trust that we expect to receive ourselves in 'real' life, we're slowly eroding the client-practice relationship.

avatar for Alison Lambert

Alison Lambert

Managing Director, Onswitch
A farmer's daughter from Yorkshire, Alison qualified from Liverpool University in 1989. She worked in practice for several years before pursuing a business career with Hills Pet Nutrition and MARS, where she discovered the passion for the customer experience that her award-winning... Read More →

Tuesday May 15, 2018 2:30pm - 3:30pm
Great Hall Doors 1 and 8 Brisbane Convention and Exhibition Centre