The AVA Annual Conference is the nation’s premier veterinary event, covering all fields of veterinary science and in 2017 brought together over 920 veterinary professionals and 115 exhibitors.

We hope you will join us for the 2018 AVA Annual Conference in Brisbane, 13-18 May.    
Visit conference.ava.com.au to register.    To download a pdf file of the entire program click here.
Monday, May 14 • 9:15am - 10:15am
Creating a values-based culture ….how to get to your values and how to make them mean something

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In this session we'll look at the key role that your practice values play in attracting and retaining clients. Defining who you are and how you do things differently is crucial if owners and smallholders are to choose you over the competition. Aligning these values with real consumer needs is even better. Understanding your catchment area and target demographic will help you ensure that your values match those of your clients, and we'll look at simple ways to find and use these vital inisghts. Involve the whole team in defining your values, embed them into everyone's job description and appraise the team against delivery of them. Living your values benefits everyone and drives footfall, which ultimately positively impacts on the bottom line.

avatar for Alison Lambert

Alison Lambert

Managing Director, Onswitch
A farmer's daughter from Yorkshire, Alison qualified from Liverpool University in 1989. She worked in practice for several years before pursuing a business career with Hills Pet Nutrition and MARS, where she discovered the passion for the customer experience that her award-winning... Read More →

Monday May 14, 2018 9:15am - 10:15am
Mezzanine M4 Brisbane Convention and Exhibition Centre